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Definitions
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Dictionary > Definitions > Economy > Sponsored bond
Sponsored bond
Definition
The sponsored bonds (or commercial bonds or promotional bonds) are bonds which appear on the line of the results in the search engines. Contrary to the other bonds (natural results), they acts of advertising bonds.
Description
The commercial bonds flowered these last years and are present on all the large search engines (Google, MSN, and Yahoo have their own control of commercial bonds) under a variety of names: commercial bonds, sponsored bonds, or promotional bonds. The principal interest of the commercial bonds is that they guarantee an immediate and optimal presence of your site on the search engines... provided that you have a budget rather important to devote to it. Principle and stakes of the commercial bonds - You buy, with the biddings, the key requests/words on which you wish that your site be positioned. The amount of your bidding determines the positioning of your advertisement compared to those of your competitor.
Author
Md.Khurshed Alam
Author Email
mk_alamcce@yahoo.com
References
Definitions to be consulted